Operation Beautiful has been featured on the Oprah Winfrey Network and The Today Show.  If you are interested in interviewing the creator of Operation Beautiful, Caitlin, please contact her via her personal e-mail: [email protected]. Listen to Caitlin’s official podcast, too!


  • Charlotte WCNC – November 12, 2010

Visit for breaking news, world news, and news about the economy

  • Charlotte Today – August 26, 2010

  • Good Day Philadelphia – August 5, 2010

  • Oprah Winfrey Network



  • Chatelaine (Canada): Have You Heard? (December 2009 Issue) – CLICK THUMBNAIL TO READ!

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  • Wienerin (Germany): Powerfrau: Caitlin Boyle: Die Mutmacherin (November 2009 Issue)
  • CLEO Magazine (Australia): Operation Beautiful (October 2009 Issue)  – CLICK THUMBNAILS TO READ!





{ 56 comments… read them below or add one }

Angela June 26, 2009 at 2:43 pm

This ROCKS my socks!


joelygolightly July 1, 2009 at 3:48 am

Love it- this site is truly amazing, and an inspiration to all!


smallchangesaddup July 1, 2009 at 9:26 pm

Go Caitlin, Go Caitlin!


PATRICIA FISHER July 4, 2009 at 6:56 pm

You amaze me!!


Krista July 7, 2009 at 5:13 pm

You’ve done a fantastic job with this mission, Caitlin! Loved your news clip, too…. 🙂


PlazaJen July 8, 2009 at 6:53 pm

I love what you are doing, it’s fantastic. I emailed 3M because I think they could help defray your costs with some advertising/tie-in somehow. Maybe they could print some special post-its with your site on the bottom? I wouldn’t want to take away the handwritten message, I think that’s what’s so compelling. Thanks for coming up with this idea, it’s utterly spectacular.


Anita Grant July 16, 2009 at 9:45 am

Simple and Brilliant!
I tweeted about this and woke up to more RTs (re-tweets)


Mandee July 16, 2009 at 3:28 pm

You were in my newspaper today! Dayton Daily News inside the Life section. I was so excited! :]


Jenny July 26, 2009 at 7:00 pm

Such an amazing idea and so go good for the self esteem of women everywhere!! 🙂 So proud of you and this site and all the women bringing joy to other women!


olivia July 28, 2009 at 2:42 am

i even posted one in my moms bathroom too


Jennica July 30, 2009 at 11:12 am

I’m going to do this even if my school has strict rules and will probably nag about it, It will be worth it. 😀


Danica July 31, 2009 at 6:47 am

I came by this site, completely by accident, thinking it was just a question on Yahoo Answers. I read the front page(home) and i got totally inspired. See, i’m a writer. Not professional or anything (actually, ha, you’d probably laugh if you knew how old i was), but this totally just gave me an epiphany, so i was wondering if this is copyrighted or anything, like, if i wrote a book and it mentioned this or had a similar idea, would i be sued?
I think what your doing is great, it really is. Thanks~


amie January 5, 2010 at 5:04 am

danica your beautiful it dosnt matter how old you are if you love to wright then wright i cant speak for catlin or any one else but the mission is to spread the message so write


admin July 31, 2009 at 10:36 am

Danica –

A trademark for “Operation Beautiful” is currently pending approval.


James August 2, 2009 at 7:05 am

I love the idea of OB. My girlfriend is incredibly self-conscious, and I figure this can help cure that.

Would it be creepy that I’m a guy and I’m doing this? >> [I’m not gay]



Maria December 30, 2009 at 6:19 am

No! Not creepy at all! Amazing:) Its so great that you want to do that for your girlfriend. I would admire any guy that would participate in OB.


Suzanne August 12, 2009 at 9:05 am

This is a lovely idea! I’m a flightattendent for a Dutch airline and I fly all over the world. I’m going to post these notes in the lavatory’s of the aircraft so these messages will travel the globe!


lori August 14, 2009 at 4:49 pm

I got a t-shirt from the soap comany) that reads: “you’re beautiful, pass it on.” Every woman that sees it smiles:)


Emily August 18, 2009 at 10:49 pm

I’m in the UK, and me and my friends are going to join this!


Karen August 25, 2009 at 11:04 pm

Thank you Caitlin. This is a great idea and what a nice way to start a friendship.


Karli August 30, 2009 at 5:27 am

Who every came up with idea is bloodly brillant!!! :p This was such lovely way to make people feel good about themselfs!! Way to go Caitlin <333


Smilin Mom September 12, 2009 at 4:10 am

My daughter came home from her new school and said something had happened to lift her spirits and make her day.
A boy posted a note on her back… it said YOU ARE BEAUTIFUL and then the name of this website so I looked into it.
THANKS for putting a smile on my daughters face and inspiring these kids to positively interact with each other!


Yoshiie September 16, 2009 at 5:25 am

I saw several notes in my dorm bathroom at Middle Tennessee State University and it makes me feel so good to know that someone took the time to make another person feel good about themselves. I’ve had the feeling that I am not pretty enough and comparing myself to very pretty girls but when i met my boyfriend ( we are planning to get married soon!) I began to push that feeling of not being beautiful enough away. He keep telling how beautiful i was everyday even when i didn’t expect it. Now i do not compare myself to other girls because i now he loves me for me. Girls that do not have a bf need to have someone to say they are beautiful because they are. Thank you for inspiring others like me to feel BEAUTIFUL!


Kelsey September 29, 2009 at 1:32 pm

I don’t really like the idea of letting everyone about it … I think it would be best if they just find out for themselves by recieving a note…. It’s a great idea but if everyone knew about it then it wouldn’t be as special….


Kyra October 5, 2009 at 7:53 pm

I am soo going to start this in my school. I’ve already told my friends about it.


Amy October 5, 2009 at 8:27 pm
Kimberly October 12, 2009 at 7:01 pm

Wow, your website is such an inspiration. You can take or leave this suggestion, but what about having an ‘Operation Beautiful’ playlist? Uplifting music for inspiration to girls feeling down about themselves. I know I personally have one, but this website is such a haven for young women, having one on here may make a difference in someone’s life.


admin October 12, 2009 at 8:24 pm

i like this idea!


Brittany October 16, 2009 at 11:01 pm

wow, i think this is the most amazing idea ever, but i saw this on the site (wittyprofiles) and i decided to do this so yesterday i put a sign in the girls bathrooom at my school that said ” you are beautiful, just look at yourself ” .. i went back in there today… and there was a note right next to it that said, whoever posted this thank you so much, your amazing! it made me feel good!



Nicolasa October 18, 2009 at 2:41 am

What a fabulous idea! I am going to start doing this in my area!


Amy October 21, 2009 at 3:32 am

This is awesome! Way to go out there and start this amazing act of kindness! I love the facts that you have on your website. Keep those coming, they will help me when I talk to girls who are feeling insecure, and frankly they will help me too. I plan on putting notes up too! 🙂


Kris October 22, 2009 at 10:58 pm

This site makes me feel good


Brittney October 25, 2009 at 5:15 am

i love it.. who would have thought something so easy and simple would have such an impact on people.. this site makes me happy


leah November 2, 2009 at 11:12 pm

you guys were in girlfriend AUstralia too


tifferz November 6, 2009 at 4:55 am

this is amazing! the word is getting out! women are feeling better about themselves everywhere!


Josh G. November 19, 2009 at 6:13 am

I love this idea girls of every age need to have more self confidence in themselves because they are all beautiful, i started this at my school because i was tired of hearing girls put themselves down and i also managed to sneak one on my girl friends mirror and she told me it helps her every morning. You guys are great keep it up you have supporters in WYOMING


Julz November 23, 2009 at 1:43 am

GO CAIT!!!!!!!!! 😀


Sammi December 12, 2009 at 8:10 pm


You Are My Hero



Taylor December 14, 2009 at 6:19 pm

This is the best idea I have ever heard of, I just finished putting post-it’s all over the restrooms at my school. (:


Matt December 20, 2009 at 5:37 am

Wow. This is a brilliant idea, and such the right thing to be doing!


Bonnie January 27, 2010 at 1:46 am

Go girl (guy) go!!! 🙂


Alyette January 30, 2010 at 4:38 pm

So simple, just perfect.

Excited to spread the word!

Be well,


Allison February 3, 2010 at 3:32 am

I love this idea and am a BIG supporter. A few months ago, my friend’s mirror was written on my black marker. It read, “UR Beautiful” I almost wanted to CRY!!! (:

Thanks, you’re making a difference!


Grace February 11, 2010 at 10:20 am

Hey, is this a world-wide thing? Cos I live in England and think this is a fantastic idea, but I have never seen any of these notes in England.. xxx


admin February 11, 2010 at 1:36 pm

we’ve had lots of notes from england! keep posting and maybe you’ll find one, too!


Grace February 12, 2010 at 6:00 pm

Great! This is such a fantasic idea!! I cant wait to get posting 😉 x


Julia February 14, 2010 at 5:51 am

Do you think it would be good if I put one in an elevator? 🙂 Because then boys would see.. what could I put for boys and girls?


admin February 14, 2010 at 2:04 pm

unisex ones are awesome! boys need love too.


Writer February 15, 2010 at 7:18 pm

Just write “You are Aesome” or “You are Hot” something like that…


Rachel February 18, 2010 at 1:28 am

We are ALL beautiful! : ) Thank you for the inspiration.


alice February 21, 2010 at 3:10 am

ive done this before but i didnt realize it was an actual organization!! im so starting it at my school maybe ill put them on the back of the toilet doors 🙂

Thank you for making the world a better place.


Writer February 21, 2010 at 7:24 pm

My mom gave me some cute postits today!


Lauren Fleischner February 23, 2010 at 8:14 pm

UNC Pembroke in Pembroke, NC also participates in this during national eating disorder week feb 21-27.


Isabelle Beecy February 28, 2010 at 1:30 am

i saw people leaving sticky notes in the bathroom and it made my day. 🙂


Becky March 18, 2010 at 12:35 pm

I found out about this on from the magazine Glamour when i was on their website. it’s so inspiring and i’m going to put up notess 🙂


Sarah March 28, 2010 at 9:01 pm

Such a good idea! I left a sticky in the bathroom at school the other day and some freshmen girls walked in and were like “why did you stick that to the mirror” and I just replied “because, it is important that you love yourself.” They didn’t really know what to say and I felt bad, but it is true 🙂


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